Wednesday, February 25, 2015
On 12:28 PM by Shambani Solutions 1 comment
In Northern Tanzania Trias supports 841 underprivileged poultry farmers. For the last six years their livestock has nearly tripled, while their income increased with 44 percent.
The multifunctional youth centre has to help to slow down the
flight from the countryside in the Northeast of Tanzania. The youth
department of the agricultural organization Mviwamo wants to use the
building for educational purposes, providing microcredit and the sale of
agricultural products.
Last year, the Tanzanian youths drew up
a first business plan together with Flemish youths of the same age.
That moment, they decided to give priority to the processing of corn and
the sale of beans, sunflower oil and corn meal. In the meantime the
government has provided a piece of land where the building can be
constructed. Now they only have to wait for a building permit.
While the administrative mill is
turning, the entrepreneurial youths of Mviwamo continue with the
preparations. From March 26th until March 29th, they did a marketing
study. A focus group of ten youths was thoroughly interrogated on how
they are going to wrap up the products and which other demands they have
to obey.
Afterwards five youths questioned
potential customers on the street about their buying behavior. “They
wanted to know how much corn meal, beans and oil people buy and where
they buy it. They also were asked which aspects they find important
about these products and about their packaging”, says Trias-employee
Janneke Beemster. The interviewers also went to inform their selves in
schools and restaurants.
“Most of the questioned people were
very cooperative, although they’re not used to this kind of surveys in
Tanzania. A minority responded slightly suspicious, because they quickly
fear that this kind of information is being used by the tax collectors
office”, Beemster explains. The assembled information will be analyzed
the following weeks and processed into the business plan.
In October 10.000 Flemish youths worked
for a day in a company or organization. They gave their pay, amounting
40 Euros, to Trias, for the construction of the multifunctional youth
centre in Namanga. The area is economically very dependent from
cattle-breeding, but had to deal with extreme drought the last few
years. The widespread aids virus is also very problematic for the
development of the area.
To read more: http://www.triasngo.org/trias-worldwide/tanzania/news/back_to/tanzania/article/marketing-plan-for-ambitious-youth-centre-in-tanzania/
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